Thought leadership strategy and content for executives
The world needs your leadership. Authentic thought leadership captures your expertise and core beliefs, and when it’s consistent and compelling, it builds your confidence, elevates your brand, and establishes trust and authority with your audience.
Emanate works with leaders to develop their authentic thought leadership voice — and the strategy and content to put their wisdom out into the world.
Enhance brand
awareness
Build trust
& authority
Drive loyalty &
engagement
What to expect
A thought leadership content strategy elevates your authentic brand voice by making it consistent and compelling. Emanate helps you develop and own the topics unique to your brand, define your channels, and create consistency in how and where you share your wisdom and expertise.
Comprehensive thought leadership audit and strategy recommendations
Defined thought leadership content topics
SEO research and best practices
Editorial calendar for authentic and SEO-driven content
Copywriting and editing support
Accountability and community
Time & Logistics
One of the greatest gifts, for us, is the opportunity to work with subject-matter experts like you. Our goal is to help you tap into your core beliefs and expertise to develop a thought leadership perspective and strategy that elevates the important work you do and emanates your authentic leadership.
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We start by taking a deep dive into your core beliefs and values, expertise, and keywords.
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Let’s start to get clear on where your audience is — and where you’re comfortable now and where you want to go.
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Let’s set goals and strategies to meet them, including creating frameworks that make it easy.
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Building your confidence and your authority takes consistency. We help you with staying on goal and accountable for reaching those goals.
FAQs
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Executive thought leadership is the sharing of your expertise, ideas, insights and suggestions. As a leader, you have unique insights into industry trends, challenges and opportunities. You also have a unique perspective driven by your values and experiences.
We often work with clients on long-form content, which can be broken up and utilized for newsletters and social to elevate your brand. It also has the potential drive traffic to your website if it’s optimized for search engines.
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What is thought leadership marketing, and how is it different from other marketing?
Thought leadership works to elevate your brand through channels that create greater brand awareness. It’s the resources and insights uniquely have as a leader and demonstrate your expertise on a topic.
While it can take a number of forms, thought leadership is often delivered through blogs, social, newsletters, case studies, research, podcasts, media interviews, and speeches.
If you’re goal is to sell or promote your offerings or products, it’s better to use more direct channels like advertising or dedicated emails with clear calls to action. You can incorporate promotions into through leadership materials – such as newsletters, blogs, or at the end of a podcast – but it’s less direct.
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We strongly believe in power of authentic communications to resonate deeply with leaders and their audiences. When first starting out, thinking of ourselves as thought leaders can often be uncomfortable. But like any muscle, the more often you use it, the stronger it gets. Thought leadership can be a great tool for building confidence in your voice and the value of your brand.
We each have a unique brand voice, and it’s critical that you’re able to maintain the feeling and intention behind that voice. We help leaders and organizations define that brand voice and the content topics driven by your values and expertise. Depending on your needs and budget, we can either help create the structure and accountability frameworks for you to consistently create content, or we can play a more in-depth role in thought leadership strategy and content creation.
“When I started Emanate’s thought leadership program, I was struggling with how to best position myself for success as a new solopreneur. I had a desire to cultivate my thought leadership, but I wasn’t entirely sure where to start. I’m so glad that I chose to enroll in her program. Carly is an incredibly supportive and thoughtful coach who has helped me to define the why behind what I do, produce cohesive and relevant blogs, develop a personal brand, and build confidence in myself as a writer, consultant, and thought leader. I would highly recommend her services.”
Jennifer Vaden, Vaden Higher Education Consulting
