Want to be more intentional with your marketing? Download our worksheet

A marketing funnel is an easy mapping tool that helps you think through a customer’s journey and how you engage with them, from your first point of contact through them becoming a loyal customer or client.

One of the most common issues small businesses run into is that you’re spending too much time on marketing tactics that may not align with your audience or your goals. This resource helps you think through where you’re spending your time.

Once you’ve downloaded this worksheet, use our descriptions of each stage — and the content that aligns with that stage — to help you think through what makes sense for you.